\u003cp\u003e\u003cb\u003eBuild a proficient online store to sell products and services\u003c/b\u003e\u003c/p\u003e\u003ch4\u003eKey Features\u003c/h4\u003e\u003cul\u003e\u003cli\u003eEarn huge profits by transforming WordPress into an intuitive and capable platform for e-Commerce\u003c/li\u003e\u003cli\u003eBuild and control a vast product catalog to sell physical items and digital downloads\u003c/li\u003e\u003cli\u003eConfigure and integrate various payment gateways into your store for your customers' convenience\u003c/li\u003e\u003cli\u003ePromote and market your store online for increased profits\u003c/li\u003e\u003cli\u003eFollow a practical, step-by-step guide packed with screenshots to ensure your store is created and deployed successfully\u003c/li\u003e\u003c/ul\u003e\u003ch4\u003eBook Description\u003c/h4\u003eWordPress is easily one of the hottest platforms for building blogs and general web sites. With the addition of the WP e-Commerce plug-in, it's also a competent platform for easily creating and running an online store, capable of selling physical items as well as services and digital downloads. WordPress with e-Commerce offers every feature that a seller and a customer may need. You can build an online store that makes it easier for the customers to find and buy products.WordPress 2.9 e-Commerce focuses on the integration of WordPress with the WordPress e-Commerce plug-in, covering all aspects of building and developing an online store from scratch.This book provides a simple, step-by-step approach to developing an effective online store. It guides you through your initial planning and first steps, plug-in installation and configuration, building your catalog of products to sell, accepting payments for your orders, and dealing with taxes and shipping. You will also learn how to promote and market your new store, handle customer accounts and staff roles, and deal with essential store security.As you work through each chapter, your online store will grow in scope and functionality. By the time you finish this book, you will have a complete and working store, ready to release your products to the world.\u003ch4\u003eWhat you will learn\u003c/h4\u003e\u003cul\u003e\u003cli\u003eTweak WordPress to build an adept, business-friendly online store\u003c/li\u003e\u003cli\u003eInstall and configure WP e-Commerce and add products to your online catalog\u003c/li\u003e\u003cli\u003eManage and sort your products with groups, categories, tags, and variations making it easier for your customers to find any product\u003c/li\u003e\u003cli\u003eAutomate the delivery of digital downloads after purchase ensuring the convenience of your customers\u003c/li\u003e\u003cli\u003eCreate and manage user account roles and permissions for customers and staff\u003c/li\u003e\u003cli\u003eBrand your site by customizing WordPress themes\u003c/li\u003e\u003cli\u003eAccept payments using a variety of payment processors and automatically apply sales tax and shipping\u003c/li\u003e\u003cli\u003eCreate your own customizable shipping rates and connect to shippers such as USPS and UPS\u003c/li\u003e\u003cli\u003eSecure your online store against attacks and data loss\u003c/li\u003e\u003cli\u003eExplore alternative e-Commerce plug-ins for WordPress\u003c/li\u003e\u003c/ul\u003e\u003ch4\u003eWho this book is for\u003c/h4\u003eThis book is for you, if you are interested in using WordPress as the basis for a store that can sell physical items, downloads, or services.It is ideal for a sole proprietor or small business owner with only basic, in-house technical skills. Some prior knowledge of WordPress will help, but is not required. No knowledge of PHP is expected, but it will also be helpful.
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