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Hoofdkenmerken

Auteur:	Franses, Philip Hans
Titel:	Quantitative Models in Marketing Research
Uitgever:	Cambridge University Press
ISBN:	9780521143653
Land van oorsprong:	United Kingdom
Prijs:	€ 54.00
Verschijningsdatum:	10-06-2010
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Market research
Geillustreerd:	Worked examples or Exercises

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	224
Hoogte mm.:	243
Breedte mm.:	164
Dikte mm.:	12
Gewicht gr.:	410

 

Inhoud:

This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.