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Hoofdkenmerken

Auteur:	George, Michael; Works, James
Titel:	Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability
Uitgever:	McGraw-Hill Education - Europe
ISBN:	9780071457897
Land van oorsprong:	United States
Prijs:	€ 39.92
Verschijningsdatum:	16-07-2005
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Sales & marketing

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	300
Hoogte mm.:	164
Breedte mm.:	235
Dikte mm.:	30
Gewicht gr.:	580

 

Inhoud:

Explains why it takes so long for innovations to reach the market and why they so often fail. This book provides solutions for how to reduce time - to market and increase the success rate. It offers the tools to achieve: faster and controllable time-to-market; a highly differentiated product, service or experience; and, low cost of complexity.