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Hoofdkenmerken

Auteur:	McCann, John M.; Gallagher
Titel:	Expert Systems for Scanner Data Environments The Marketing Workbench Labora
Uitgever:	Springer
ISBN:	9780792390763
Serie:	International Series in
Editie:	1990 ed.
Land van oorsprong:	Netherlands
Prijs:	€ 173,02
Verschijningsdatum:	22-11-1990
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Postgraduate, Research & Scholarly
Categorie:	Sales & marketing
Geillustreerd:	XIII, 224 p.

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	224
Hoogte mm.:	235
Breedte mm.:	155
Gewicht gr.:	1150

 

Inhoud:

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.