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Hoofdkenmerken

Auteur:	Fromm, Jeff; Read, Angie
Titel:	Marketing To Gen Z The Rules For Reaching This Va
Uitgever:	HarperCollins Focus
ISBN:	9780814439272
Editie:	Special ed.
Land van oorsprong:	United States
Prijs:	€ 23.94
Verschijningsdatum:	22-03-2018
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	General (US: Trade)
Categorie:	Market research
Geillustreerd:	Illustrations, unspecified

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	224
Hoogte mm.:	162
Breedte mm.:	236
Dikte mm.:	27
Gewicht gr.:	442

 

Inhoud:

Larger and more diverse and empowered than any other generation, Gen Z (born 1996- 2010) is turning business models and marketing departments upside down. Learn how to capture the hearts of young people who hate conspicuous ads with this guide to the new rules of marketing.