Smartbooks

Successful Social Media and Ecommerce Strategies in the Wine Industry

Hoofdkenmerken

Auteur:	Sznolnoki, Gergely; Thach
Redacteur:	Szolnoki, Gergely
Titel:	Successful Social Media and Ecommerce Strategies in the Wine Industry
Uitgever:	Palgrave Macmillan
ISBN:	9781137602978
ISBN boekversie:	9781137602985
Editie:	1st ed. 2090
Land van oorsprong:	United Kingdom
Prijs:	€ 81.94
Verschijningsdatum:	21-12-2015
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Food manufacturing & related industries
Geillustreerd:	XIV, 168 p.

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	168
Hoogte mm.:	183
Breedte mm.:	224
Dikte mm.:	13
Gewicht gr.:	366

Inhoud:

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.