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Hoofdkenmerken

Auteur:	Dash, Manoj Kumar
Redactie:	Dash, Manoj Kumar
Redacteur:	Kumar, Anil
Titel:	Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing
Uitgever:	Idea Group,U.S.
ISBN:	9781466688087
Serie:	Advances in Marketing,
Land van oorsprong:	United States
Prijs:	€ 266.20
Verschijningsdatum:	27-10-2015
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Advertising

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	368
Hoogte mm.:	229
Breedte mm.:	291
Dikte mm.:	30
Gewicht gr.:	1184

 

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Applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment. This research-focused publication features discussions on several key concepts useful for modern business professionals including decision-making models and fuzzy theory applied to internet marketing, consumer behavior, and the optimization of strategic marketing plans.