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Hoofdkenmerken

Auteur:	Jackson, Steve
Titel:	Cult of Analytics Data analytics for marketing
Uitgever:	Taylor & Francis Ltd
ISBN:	9781138837997
ISBN boekversie:	9781317561880
Editie:	2 ed
Land van oorsprong:	United Kingdom
Prijs:	€ 74,49
Verschijningsdatum:	26-11-2015
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Databases
Geillustreerd:	16 Tables, black and white; 8 Line drawings, black and white; 2 Halftones, black and white; 10 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	202
Hoogte mm.:	243
Breedte mm.:	149
Dikte mm.:	12
Gewicht gr.:	402

 

Inhoud:

This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.