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Hoofdkenmerken

Auteur:	Fromm, Jeff; Vidler, Marissa
Titel:	Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents
Uitgever:	AMACOM
ISBN:	9780814436585
Land van oorsprong:	United States
Prijs:	€ 26.61
Verschijningsdatum:	16-09-2015
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Sales & marketing
Dewey code:	658.804

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	240
Hoogte mm.:	162
Breedte mm.:	236
Dikte mm.:	27
Gewicht gr.:	540

 

Inhoud:

Millennials have grown up, entered their prime consumer years, and began to have children of their own. To reach this complex group, marketers have to rethink the typical American household. Filled with demographic profiles and profound insights, Millennials with Kids is your guide to engaging with and earning the loyalty of Millennials.