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Hoofdkenmerken

Auteur:	Burgess, Bev
Redactie:	Burgess, Bev
Titel:	Marketing Technology as a Service Proven Techniques that Create
Uitgever:	John Wiley and Sons Ltd
ISBN:	9780470748404
Land van oorsprong:	United Kingdom
Prijs:	€ 49.23
Verschijningsdatum:	16-04-2010
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	Sales & marketing
Dewey code:	658.8

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	336
Hoogte mm.:	250
Breedte mm.:	177
Dikte mm.:	24
Gewicht gr.:	722

 

Inhoud:

With the advent of 'cloud computing' and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.