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Hoofdkenmerken

Auteur:	Berger, Bruce K.; Reber
Titel:	Gaining Influence in Public Relations The Role of Resistance in Practice
Uitgever:	Taylor & Francis Inc
ISBN:	9780805852929
ISBN boekversie:	9781135605308
Serie:	Routledge Communication Series
Land van oorsprong:	United States
Prijs:	€ 210,25
Verschijningsdatum:	22-12-2005
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Public relations
Dewey code:	659.2

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	290
Hoogte mm.:	229
Breedte mm.:	152
Gewicht gr.:	566

 

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Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.