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Hoofdkenmerken

Auteur:	Wilson, Tony
Titel:	Global Advertising, Attitudes, and Audiences
Uitgever:	Taylor & Francis Ltd
ISBN:	9780415875974
Serie:	Routledge Advances in Management and Business Studies
Land van oorsprong:	United Kingdom
Prijs:	€ 275.65
Verschijningsdatum:	21-10-2010
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Advertising
Dewey code:	659.1

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	168
Hoogte mm.:	231
Breedte mm.:	159
Dikte mm.:	17
Gewicht gr.:	428

 

Inhoud:

This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.