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Hoofdkenmerken

Auteur:	Scott, David Meerman;
Titel:	Marketing Lessons from the Grateful Dead What Every Business Can Learn from the Most Iconic Band in History
Uitgever:	John Wiley & Sons Inc
ISBN:	9780470900529
Land van oorsprong:	United States
Prijs:	€ 28.31
Verschijningsdatum:	20-08-2010
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Dewey code:	658.8

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	192
Hoogte mm.:	187
Breedte mm.:	136
Dikte mm.:	18
Gewicht gr.:	258

 

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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.