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Hoofdkenmerken

Auteur:	Picard, Robert G.
Titel:	Economics and Financing of Media Companies Second Edition
Uitgever:	Fordham University Press
ISBN:	9780823232574
Land van oorsprong:	United States
Prijs:	€ 44.69
Verschijningsdatum:	24-05-2011
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Media, information & communication industries
Dewey code:	338.4730223

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	286
Hoogte mm.:	228
Breedte mm.:	152
Dikte mm.:	16
Gewicht gr.:	394

 

Inhoud:

Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.