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Hoofdkenmerken

Auteur:	Thomas, Robert J.
Titel:	New Product Success Stories Lessons from Leading Innovators
Uitgever:	John Wiley & Sons Inc
ISBN:	9780471013204
Land van oorsprong:	United States
Prijs:	€ 52.81
Verschijningsdatum:	30-03-1995
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sales & marketing management
Dewey code:	658.575

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	352
Hoogte mm.:	160
Breedte mm.:	237
Dikte mm.:	28
Gewicht gr.:	720

 

Inhoud:

What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.