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Hoofdkenmerken

Auteur:	Murphy, John A.
Titel:	Lifebelt The Definitive Guide to Managing Customer Retention
Uitgever:	John Wiley & Sons Inc
ISBN:	9780471498186
Land van oorsprong:	United States
Prijs:	€ 68,63
Verschijningsdatum:	16-01-2001
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Customer services
Dewey code:	658.812

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	304
Hoogte mm.:	232
Breedte mm.:	160
Dikte mm.:	23
Gewicht gr.:	652

 

Inhoud:

In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril.