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Hoofdkenmerken

Auteur:	Thomas, Robert J.
Titel:	New Product Development Managing and Forecasting for Strategic Success
Uitgever:	John Wiley & Sons Inc
ISBN:	9780471572268
Land van oorsprong:	United States
Prijs:	€ 62,55
Verschijningsdatum:	19-11-1993
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Production & quality control management
Dewey code:	658.575

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	368
Hoogte mm.:	265
Breedte mm.:	185
Dikte mm.:	31
Gewicht gr.:	860

 

Inhoud:

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.