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Hoofdkenmerken

Auteur:	Brown, Melissa T.
Titel:	Enlisting Masculinity The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force
Uitgever:	Oxford University Press Inc
ISBN:	9780199842827
Serie:	Oxford Studies in Gender and International Relations
Land van oorsprong:	United States
Prijs:	€ 102,81
Verschijningsdatum:	22-03-2012
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Advertising
Geogr.gebied:	USA
Periode:	Postwar period, 1945 to c 2000
Dewey code:	659.19355223620973

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	240
Hoogte mm.:	244
Breedte mm.:	218
Dikte mm.:	23
Gewicht gr.:	462

 

Inhoud:

Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.