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Hoofdkenmerken

Auteur:	Harvard Business Review;
Titel:	HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Uitgever:	Harvard Business Review Press
ISBN:	9781422189887
Serie:	HBR's 10 Must Reads
Land van oorsprong:	United States
Prijs:	€ 25,32
Verschijningsdatum:	02-04-2013
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Geillustreerd:	Illustrations
Dewey code:	658.8

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	320
Hoogte mm.:	210
Breedte mm.:	138
Dikte mm.:	15
Gewicht gr.:	272

 

Inhoud:

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.