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Hoofdkenmerken

Auteur:	Nilson, Torsten H.
Titel:	Competitive Branding Winning in the Market Place with Value-Added Brands
Uitgever:	John Wiley & Sons Inc
ISBN:	9780471984573
Land van oorsprong:	United States
Prijs:	€ 56.98
Verschijningsdatum:	28-08-1998
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Dewey code:	658.827

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	248
Hoogte mm.:	238
Breedte mm.:	159
Dikte mm.:	24
Gewicht gr.:	512

 

Inhoud:

It has never been easy to establish and maintain a strong identity in the consumer and business marketplace, and now, with mounting consumer distrust and an unprecedented proliferation of new brands, it is becoming ever more difficult. Organizations are constantly seeking to gain more market share and move ahead of their competitors.