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Hoofdkenmerken

Auteur:	McCracken, Grant David
Titel:	Culture and Consumption II Markets, Meaning, and Brand Management
Uitgever:	Indiana University Press
ISBN:	9780253217615
Land van oorsprong:	United States
Prijs:	€ 23,83
Verschijningsdatum:	22-07-2005
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Geillustreerd:	15 b&w photos, 5 figures, 1 bibliog., 1 index
Dewey code:	339.47

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	240
Hoogte mm.:	235
Breedte mm.:	155
Dikte mm.:	17
Gewicht gr.:	384

 

Inhoud:

A follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and the power of objects, the anthropology of advertising, and more.