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Social Marketing Good Intentions
Hoofdkenmerken
Auteur: Webster, Cynthia M; Carter
Co Auteur: David Gray
Titel: Social Marketing Good Intentions
Uitgever: Tilde Publishing
ISBN: 9780734611321
Land van oorsprong: Australia
Prijs: € 87.18
Verschijningsdatum: 28-03-2013
Bericht: Langere levertijd (2-3 weken)
Inhoudelijke kenmerken
Leesniveau: Tertiary Education (US: College)
Categorie: Sales & marketing
Dewey code: 658.80
Technische kenmerken
Verschijningsvorm: Paperback / softback
Paginas: 350
Hoogte mm.: 23
Breedte mm.: 15
 

Inhoud:

Examines current social, environmental, health and safety issues affecting individuals and their communities, and provides a critical look at the barriers and challenges to behaviour change. It has been written for advanced undergraduate students and first year postgraduate students who intend to pursue careers in the public sector in community health and environmental sustainability.
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