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First Mile A Launch Manual for Getting Great Ideas into the Market
Hoofdkenmerken
Auteur: Anthony, Scott D.
Titel: First Mile A Launch Manual for Getting Great Ideas into the Market
Uitgever: Harvard Business Press
ISBN: 9781422171769
Land van oorsprong: United States
Prijs: € 30.45
Verschijningsdatum: 06-05-2014
Bericht: Langere levertijd (2-3 weken)
Inhoudelijke kenmerken
Categorie: Research & development management
Geillustreerd: Illustrations
Dewey code: 658.575
Technische kenmerken
Verschijningsvorm: Hardback
Paginas: 256
Hoogte mm.: 217
Breedte mm.: 143
Dikte mm.: 23
Gewicht gr.: 382
 

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The first mile-that critical time when an idea moves from concept to paper to market, the real world, where itwill fly or fail, and maybe take a company with it. It's a perilous place, with hidden traps and seemingly never-endingroadblocks that slow innovators in companies both big and small. This book is your guide through thisrisky terrain.
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