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Hoofdkenmerken

Auteur:	Pine, Joseph B.; Peppers, Don
Titel:	Do You Want to Keep Your Customers Forever?
Uitgever:	Harvard Business Review Press
ISBN:	9781422140277
Serie:	Harvard Business Review Classics
Land van oorsprong:	United States
Prijs:	€ 13.04
Verschijningsdatum:	02-03-2010
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Geillustreerd:	Illustrations
Dewey code:	658.8

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	96
Hoogte mm.:	172
Breedte mm.:	127
Dikte mm.:	7
Gewicht gr.:	82

 

Inhoud:

Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.