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Hoofdkenmerken

Auteur:	Gupta, Anil K.; Wang, Haiyan
Titel:	Getting China and India Right Strategies for Leveraging the
Uitgever:	John Wiley & Sons Inc
ISBN:	9780470284247
Vervangend ISBN:	9781118217979
Land van oorsprong:	United States
Prijs:	€ 30.60
Verschijningsdatum:	21-01-2009
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Leesniveau:	Professional & Vocational
Categorie:	International business
Geogr.gebied:	India
Dewey code:	658.0490951

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	272
Hoogte mm.:	235
Breedte mm.:	160
Dikte mm.:	25
Gewicht gr.:	474

 

Inhoud:

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population.