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Hoofdkenmerken

Auteur:	Owen, Richard; Brooks, Laura
Titel:	Answering the Ultimate Question How Net Promoter Can Transform Your Business
Uitgever:	John Wiley & Sons Inc
ISBN:	9780470260692
Land van oorsprong:	United States
Prijs:	€ 33,34
Verschijningsdatum:	05-12-2008
Bericht:	Langere levertijd (2-3 weken)

Inhoudelijke kenmerken

Categorie:	Sales & marketing
Geillustreerd:	Charts: 49 B&W, 0 Color; Screen captures: 2 B&W, 0 Color; Tables: 7 B&W, 0 Color; Exhibits: 2 B&W, 0 Color
Dewey code:	658.812

Technische kenmerken

Verschijningsvorm:	Hardback
Paginas:	320
Hoogte mm.:	236
Breedte mm.:	160
Dikte mm.:	29
Gewicht gr.:	522

 

Inhoud:

"Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company.