\u003cbr\u003eThe classic\u003ci\u003e\u003cb\u003eMarketing Management\u003c/b\u003e\u003c/i\u003eis an undisputed global best-seller â an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance â the heart of the book - and adds:\u003c/br\u003e\u003cbr\u003e\u003c/br\u003e\u003cbr\u003e· A structure designed specifically to fit the way the course is taught in Europe.\u003c/br\u003e\u003cbr\u003e· Fresh European examples which make students feel at home.\u003c/br\u003e\u003cbr\u003e· The inclusion of the work of prominent European academics.\u003c/br\u003e\u003cbr\u003e· A focus on the digital challenges for marketers.\u003c/br\u003e\u003cbr\u003e· An emphasis on the importance of creative thinking and its contribution to marketing practice.\u003c/br\u003e\u003cbr\u003e· New in-depth case studies, each of which integrates one of the major parts in the book.\u003c/br\u003e\u003cbr\u003e\u003c/br\u003e\u003cbr\u003eThis textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.\u003c/br\u003e\u003cbr\u003e\u003c/br\u003e\u003cbr\u003eA key text for bothundergraduate and postgraduate marketing programmes.\u003c/br\u003e
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