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\u003cp\u003e\u003cb\u003e\u003ci\u003eEvents Management 1e\u003c/i\u003e\u003c/b\u003e\u003ci\u003e\u003c/i\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eJohn Beech, Sebastian Kaiser and Robert Kaspar \u003c/b\u003e\u003c/p\u003e\u003cp\u003e\u003ci\u003eThe Business of Events Management\u003c/i\u003e provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. \u003c/p\u003e\u003cp\u003eThis book will enable you to: \u003c/p\u003e\u003cul\u003e \u003cli\u003eManage the financial aspects of events management \u003c/li\u003e\u003cli\u003eUnderstand the impact of events on built and natural environments \u003c/li\u003e\u003cli\u003eExplain the role of volunteers in an event and understand the challenges that managing them involves \u003c/li\u003e\u003cli\u003eUnderstand the key issues in planning and designing a venue\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eEach chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket. \u003c/p\u003e |
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