\u003cP\u003eDiscover the secrets of some of the world\u0026#146;s leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know. \u003cB\u003e\u003c/B\u003e\u003c/P\u003e\u003cUL\u003e\u003cLI\u003eFind your \u0026#145;Big Idea\u0026#146; and learn how that sets you apart from the competition \u003cP\u003e\u003c/P\u003e\u003c/LI\u003e\u003cLI\u003eLearn critical lessons from the pioneers of retail\u003cP\u003e\u003c/P\u003e \u003c/LI\u003e\u003cLI\u003eUnderstand what customers really want from your format\u003cP\u003e\u003c/P\u003e \u003c/LI\u003e\u003cLI\u003eFind out how to build strong store teams\u003cP\u003e\u003c/P\u003e \u003c/LI\u003e\u003cLI\u003eBecome skilled in delighting your customers\u003cP\u003e\u003c/P\u003e\u003c/LI\u003e\u003c/UL\u003e\u003cP\u003eCovering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.\u003c/P\u003e