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Hoofdkenmerken

Auteur:	Bowden-Green, Tom; Wise, Luan
Titel:	Marketing and Psychology Understanding Customer Behaviour with the ABC Approach
Uitgever:	Taylor & Francis Ltd
ISBN:	9781032891149
Land van oorsprong:	United Kingdom
Prijs:	€ 49.49
Verschijningsdatum:	22-01-2026
Bericht:	Leverbaar

Inhoudelijke kenmerken

Categorie:	Advertising
Geillustreerd:	16 Line drawings, black and white; 16 Illustrations, black and white

Technische kenmerken

Verschijningsvorm:	Paperback / softback
Paginas:	264
Hoogte mm.:	233
Breedte mm.:	157
Dikte mm.:	18
Gewicht gr.:	414

 

Inhoud:

This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.