\u003cp\u003e\u003cb\u003eThis book is about increasing the probability of successâa playbook for entrepreneurs.\u003c/b\u003e\u003c/p\u003e\u003cp\u003eYouâre an entrepreneur and should already be thinking about how to get rich â filthy rich â before you write one line of code or define the service you plan to offer. If you die, you die. But you should not die without dreaming about a house in the Hamptons and a private jet. This is why you never sleep.\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003e\u003ci\u003eStart-Ups DECLASSIFIED\u003c/i\u003e can help. Itâs a must read because it describes the real start-up process based on actual cases â not âtheoriesâ about how to create, grow or exit start-ups. The book offers lessons learned for every step of the start-up process ranging from ideation to fundraising to scaling to exiting â as well as a real description of how the sometimes-audacious cast of characters actually behaves. Every lesson is grounded in experience. Itâs a practical book full of insider analyses, observations and lessons from start-up cases where the author was âin the room.â\u003c/p\u003e\u003cp\u003eThis book describes the real start-up process â not the one described by pundits or the uninitiated â followed by the steps necessary to cut through the articles, books and TED talks about how to âdoâ start-ups. \u003ci\u003eStart-Ups DECLASSIFIED\u003c/i\u003e is a playbook for entrepreneurs.\u003c/p\u003e\u003cp\u003e\u003ci\u003eStart-Ups DECLASSIFIED\u003c/i\u003e says the quiet things out loud. The book is about increasing the probability of success. It leapfrogs the nonsense that permeates startup myths and movies. If youâre a serious entrepreneur, you will love this book.\u003c/p\u003e