\u003cp\u003e\u003cb\u003eLearn the venture capital process and industry from the inside-out\u003c/b\u003e \u003cp\u003eIn \u003ci\u003eBuilding Value: The Business of Venture Capital,\u003c/i\u003e renowned professor and venture capital (VC) firm partner Simon Barnes delivers an easy-to-read guide to the often-mysterious world of venture capital and how entrepreneurs and venture capitalists should engage with each other to arrive at constructive start-up investment deals. In the book, you'll discover why successful entrepreneurial finance is more about behaviour than it is about numbers. You'll learn why VC is a people business, first and foremost, and why effectively aligning the interests of funders and entrepreneurs is so important. \u003cp\u003eYou'll also find: \u003cul\u003e \u003cli\u003eInsights drawn from the author's 25 years' experience backing and building start-ups in the UK, EU, and US\u003c/li\u003e \u003cli\u003eA holistic view of the venture capital industry that focuses on building value\u003c/li\u003e \u003cli\u003eA comprehensive discussion of the entire VC process, from negotiating the deal to helping build a successful venture-backed business\u003c/li\u003e \u003c/ul\u003e \u003cp\u003ePerfect for students in MBA programs, \u003ci\u003eBuilding Value\u003c/i\u003e is also a can't-miss resource for venture capitalists, entrepreneurs raising capital for the first time, professional fund managers, and professionals and entrepreneurs participating in incubator or accelerator programmes.