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\u003cp\u003e\u003cb\u003eCLEAR AND CONCISE TECHNIQUES FOR USING ANALYTICS TO DELIVER BUSINESS IMPACT AT ANY ORGANIZATION\u003c/b\u003e \u003cp\u003eOrganizations have more data at their fingertips than ever, and their ability to put that data to productive use \u003ci\u003eshould\u003c/i\u003e be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of \u0026#8220;actionable insights\u0026#8221; often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that leaves them asking, \u0026#8220;So what?\u0026#8221; \u003cp\u003e\u003ci\u003eAnalytics the Right Way\u003c/i\u003e is a guide for these leaders. It provides a clear and practical approach to putting analytics to productive use with a three-part framework that brings together the realities of the modern business environment with the deep truths underpinning statistics, computer science, machine learning, and artificial intelligence. The result: a pragmatic and actionable guide for delivering clarity, order, and business impact to an organization\u0026#8217;s use of data and analytics. \u003cp\u003eThe book uses a combination of real-world examples from the authors\u0026#8217; direct experiences\u0026#8212;working inside organizations, as external consultants, and as educators\u0026#8212;mixed with vivid hypotheticals and illustrations\u0026#8212;little green aliens, petty criminals with an affinity for ice cream, skydiving without parachutes, and more\u0026#8212;to empower the reader to put foundational analytical and statistical concepts to effective use in a business context. |
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