Inhoudsopgave:
|
\u003cp\u003e\u003cb\u003eBecome more competitive by developing a superior customer experience through data, AI, and trust - \u003cb\u003eand get your organization ready for AI agents like Agentforce\u003c/b\u003e \u003c/b\u003e\u003c/p\u003e \u003cp\u003e\u003ci\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c/i\u003e delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.\u003c/p\u003e \u003cp\u003eTo demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about:\u003c/p\u003e \u003cul\u003e \u003cli\u003eUsing exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails\u003c/li\u003e \u003cli\u003eGetting ready to use exciting emerging technologies like AI agents and autonomous AI\u003c/li\u003e \u003cli\u003eOrganizing data around customers, prospects, and accounts--even if that data comes from many different sources in different formats\u003c/li\u003e \u003cli\u003eMaking new technologies an extension of your existing data investments so that both work better\u003c/li\u003e \u003cli\u003eChoosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner\u003c/li\u003e \u003cli\u003eHandling internal stakeholders and dealing with change in a way that benefits the business\u003c/li\u003e \u003c/ul\u003e \u003cp\u003eFor business leaders, executives, managers, and entrepreneurs, \u003ci\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c/i\u003e is an essential read to understand and connect technology, people, processes, and strategy--truly the future of customer engagement--and leave competitors wondering what just happened.\u003c/p\u003e |
nl
en