Inhoudsopgave:
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Authorpreneurship is about investing in your creativity to increase your professional opportunities.\n\nToday, a creator needs to be an âauthorpreneurâ: an originator and an entrepreneur. Apart from crafting words and books, or other creative work for specific audiences, this means learning the marketing, publicity, technological, legal and entrepreneurial skills to establish and maintain self-employment in the business of ideas.\n\nThe creator is the brand, which is overwhelming, if thereâs only you.\n\nThis book offers strategies for beginners, mid-career and highly experienced creators needing to adapt to a fast-changing, digital, global industry. Itâs about sharing ideas so you can work effectively at what you most enjoy creating, and providing ways to help sell your work for longer, in varied new formats and to larger audiences. Great ideas wonât reach audiences unless the creators can stay in business and survive financially. |
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