\u003cp\u003e\u003cb\u003eThe latest edition of the leading and internationally bestselling text on marketing planning\u003c/b\u003e\u003c/p\u003e \u003cp\u003eIn the newly revised ninth edition of \u003ci\u003eMarketing Plans\u003c/i\u003e, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm\u0026rsquo;s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.\u003c/p\u003e \u003cp\u003eThe authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:\u003c/p\u003e \u003cul\u003e \u003cli\u003eA best-practice, step-by-step process for coordinating marketing strategy and planning\u003c/li\u003e \u003cli\u003eMethods to create powerful, differentiated value propositions\u003c/li\u003e \u003cli\u003eTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits\u003c/li\u003e \u003cli\u003eLessons from the leaders on how to embed world-class marketing within the organisation.\u003c/li\u003e \u003c/ul\u003e \u003cp\u003ePerfect for students and executives alike in marketing, sales, strategy, and general management, \u003ci\u003eMarketing Plans\u003c/i\u003e, 9th edition remains the world\u0026rsquo;s leading resource on the critical topic of marketing strategy and planning.\u003c/p\u003e
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