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Hoofdkenmerken

Auteur:	Robert C. Ford; Michael C. Sturman
Titel:	Managing Hospitality Organizations
Uitgever:	SAGE Publications, Inc. (US)
ISBN:	9781071876299
ISBN boekversie:	9781071876275
Editie:	3
Prijs:	€ 135,16
Verschijningsdatum:	23-11-2023

Inhoudelijke kenmerken

Categorie:	Service
Taal:	English
Imprint:	SAGE Publications, Inc

Technische kenmerken

Verschijningsvorm:

E-book

 

Inhoudsopgave:

Introduction to Hospitality Management: Creating Excellent Guest Experiences, Third Edition takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating an unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.