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Auteur: David K. Hayes, Allisha Miller
Titel: Revenue Management for the Hospitality Industry
Uitgever: Wiley Global Education US
ISBN: 9781119215301
ISBN boekversie: 9780470393086
Editie: 1
Prijs: € 53.90
Inhoudelijke kenmerken
Categorie: Hospitality, Travel & Tourism
Taal: English
Imprint: Wiley
Technische kenmerken
Verschijningsvorm: E-book
 

Inhoudsopgave:

This is the first text that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. \u003ci\u003eRM in Action\u003c/i\u003e shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. \u003ci\u003eRM on the Web\u003c/i\u003e offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices.
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