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\u003cp\u003eThe newly revised Second Edition of \u003ci\u003eInnovation Project Management \u003c/i\u003eoffers students and practicing professionals the tools, processes, and metrics needed to successfully manage innovation projects, providing value-based innovation project management metrics as well as guidance for how to establish a metrics management program. \u003cp\u003eThe highly qualified author analyzes innovation from all sides; through this approach, \u003ci\u003eInnovation Project Management \u003c/i\u003ebreaks down traditional project management methods and explains why and how innovation projects should be managed differently. \u003cp\u003eThe Second Edition includes exclusive insights from world-class organizations such as IBM, Hitachi, Repsol, Philips, Deloitte, IdeaScale, KAUST, and more. It includes six all new case studies, featuring a dive into brand management innovation from Lego. Each case study contains questions for discussion, and instructors have access to an Instructor\u0026#8217;s Manual via the book\u0026#8217;s companion website. \u003cp\u003eSpecific ideas discussed in\u003ci\u003e Innovation Project Management\u003c/i\u003e include: \u003cul\u003e\u003cli\u003eContinuous versus discontinuous innovation, incremental versus radical innovation, understanding innovation differences, and incremental innovation versus new product development\u003c/li\u003e \u003cli\u003eIdentifying core competencies using SWOT analysis and nondisclosure agreements, secrecy agreements, and confidentiality agreements\u003c/li\u003e \u003cli\u003eImplications and issues for project managers and innovation personnel, active listening, pitching the innovation, and cognitive biases\u003c/li\u003e \u003cli\u003eMeasuring intangible assets, customer/stakeholder impact on value metrics, customer value management programs, and the relationship between project management and value\u003c/li\u003e\u003c/ul\u003e \u003cp\u003eWith its highly detailed and comprehensive coverage of the field, and with case studies from leading companies to show how concepts are applied in real-world situations, \u003ci\u003eInnovation Project Management\u003c/i\u003e is a must-have title for practicing project managers, as well as students in project management, innovation, and entrepreneurship programs. |
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