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Contemporary Strategic Marketing
Hoofdkenmerken
Auteur: Ross Brennan; Paul Baines; Paul Garneau
Titel: Contemporary Strategic Marketing
Uitgever: Bloomsbury UK
ISBN: 9781350305274
ISBN boekversie: 9780230507203
Editie: 2
Prijs: € 87.08
Verschijningsdatum: 12-10-2007
Inhoudelijke kenmerken
Categorie: General
Taal: English
Imprint: Bloomsbury Academic
Technische kenmerken
Verschijningsvorm: E-book
 

Inhoudsopgave:

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/
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