The most successful businesses are using social media to gain real advantage over their competitors. But do they fully understand the risks?\n\nThis updated second edition provides internal audit professionals with insight on how to partner with the business to help ensure the pitfalls related to social media are identified and avoided.\n\nThis edition also includes new and updated information on such areas as monitoring and listening to the social media conversation, protecting the organizationâs brand on social media, developing effective and compliant social media policies, and decommissioning social media accounts.\n\nAuditing Social Media, 2nd Edition, shows you how to leverage the power of social media for instant business benefitsâsuch as reaching new markets and increasing sales, while evaluating the risks involved.\n\nMike Jacka and Peter Scott, popular authors and leading experts on social media compliance, explore:\n\nThe history of social mediaâwhat has changed and what is to come\nBroad business uses and risksâgrowing the engagement and mitigating risk\nEvaluating governanceâboard, executive, and lines of defense oversight\nSocial media strategyâdelivering value\nTactical plansâsuccessful development and evaluation\nMetricsâeffectively measuring success while protecting against excessive risk\nRegulatory complianceâmonitoring regulations\nIT securityâsocial media as an attack vector
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