Inhoudsopgave:
|
Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads donât just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. âHow many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.â âJonah Berger, New York Times bestselling author of Contagious and The Catalyst âIncisive and daring, Badvertising is the only book you need to truly understand both the inner workings of Americaâs ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, youâll never see advertising the same way again.â âDrew Eric Whitman, bestselling author of Cashvertising How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad? These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agenciesâ flaws, foibles, and failingsâand why they matter to the consumer and to those in the business. Morris, an advertising legend known as âTagline Jim,â surveys myriad advertising âagents of stupidity.â Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into Americaâs ad bunkers. Badvertising is a candid, never-seen-before accumulation of real-world donâts and more donâts, providing valuable cautionary tales of advertisingâs stupid side. |
nl
en