\u003cdiv style=\"text-align: justify;\"\u003e\u003cb\u003eExplore a wide range of theoretical frameworks and \u003c/b\u003e\u003cb\u003ethemes for public relations in this comprehensive and authoritative work\u003c/b\u003e \u003c/div\u003e \u003cdiv style=\"text-align: justify;\"\u003e\u003ci\u003ePublic Relations Theory: Capabilities and Competencies \u003c/i\u003eis a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice. \u003c/div\u003e \u003cdiv style=\"text-align: justify;\"\u003eRather than advocate in favor of a particular theoretical view or position, \u003ci\u003ePublic Relations Theory: Capabilities and Competencies\u003c/i\u003e covers a broad range of theoretical perspectives and themes in public relations, including: \u003c/div\u003e \u003cdiv style=\"text-align: justify;\"\u003e \u003cul style=\"margin-bottom: 0in; font-size: medium; margin-top: 0in;\" type=\"disc\"\u003e \u003cli style=\"margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline;\"\u003eAn examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations \u003c/li\u003e \u003cli style=\"margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;\"\u003eIssues management, crisis management, risk management and conflict management with respect to public relations \u003c/li\u003e \u003cli style=\"margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;\"\u003eCombining theory and practice for conceptualization and strategic execution of robust public relations programs and campaigns \u003c/li\u003e \u003cli style=\"margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;\"\u003eThe importance of public relations ethics to serve the public good \u003c/li\u003e \u003cli style=\"margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;\"\u003eHow to define \u0026ldquo;the public\u0026rdquo; or \u0026ldquo;relationships\u0026rdquo; in the field of public relations \u003c/li\u003e \u003c/ul\u003e \u003c/div\u003e \u003cdiv style=\"text-align: justify;\"\u003eThe book  closes with discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction. \u003c/div\u003e \u003cdiv style=\"text-align: justify;\"\u003eThis book is perfect for upper level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area. \u003c/div\u003e
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