\u003cp\u003e\u003cb\u003eMaster the hottest technology around to drive marketing success\u003c/b\u003e \u003c/p\u003e \u003cp\u003eMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? \u003ci\u003eCustomer Data Platforms \u003c/i\u003etakes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. \u003c/p\u003e \u003cp\u003eOver the years, many of us have built byzantine \u0026ldquo;stacks\u0026rdquo; of various marketing and advertising technology in an attempt to deliver the fabled \u0026ldquo;right person, right message, right time\u0026rdquo; experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. \u003ci\u003eCustomer Data Platforms\u003c/i\u003e breaks down the fundamentals, including how to:   \u003c/p\u003e \u003cul style=\"margin-bottom: 0in; font-size: medium; margin-top: 0in; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;\" type=\"disc\"\u003e \u003cli style=\"margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;\"\u003eUnderstand the problems of managing customer data  \u003c/li\u003e \u003cli style=\"margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;\"\u003eUnderstand what CDPs are and what they do (and don\u0026rsquo;t do)  \u003c/li\u003e \u003cli style=\"margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;\"\u003eOrganize and harmonize customer data for use in marketing  \u003c/li\u003e \u003cli style=\"margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;\"\u003eBuild a safe, compliant first-party data asset that your brand can use as fuel  \u003c/li\u003e \u003cli style=\"margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;\"\u003eCreate a data-driven culture that puts customers at the center of everything you do  \u003c/li\u003e \u003cli style=\"margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;\"\u003eUnderstand how to use AI and machine learning to drive the future of personalization  \u003c/li\u003e \u003cli style=\"margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;\"\u003eOrchestrate modern customer journeys that react to customers in real-time  \u003c/li\u003e \u003cli style=\"margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;\"\u003ePower analytics with customer data to get closer to true attribution  \u003c/li\u003e \u003c/ul\u003e \u003cp\u003eIn this book, you\u0026rsquo;ll discover how to build 1:1 engagement that scales at the speed of today\u0026rsquo;s customers. \u003c/p\u003e
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