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\u003cp\u003e\u003cb\u003eLearn the secrets of how recurring revenue is driven at expert firms like BCG, KPMG, EY, and more\u003c/b\u003e\u003c/p\u003e \u003cp\u003e\u003ci\u003eNever Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships\u003c/i\u003e explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of \u003ci\u003eHow Clients Buy \u003c/i\u003eand expert in account development, and colleague Jacob Parks, this book provides insights from key rainmakers at firms like Accenture, IBM, and more into how they drive growth from existing relationships.\u003c/p\u003e \u003cp\u003e\u003ci\u003eNever Say Sell \u003c/i\u003eis a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.\u003c/p\u003e \u003cp\u003eDoing good work with existing clients is not enough to have them come back to you again and again. You must do more. This book explores the techniques and methods that leading professional service providers use to add value, cross sell, and drive recurring revenue from existing engagements.\u003c/p\u003e \u003cp\u003e\u003ci\u003eNever Say Sell\u003c/i\u003e will help you turn one-and-done clients into some of your most exciting and lucrative relationships. It is a must-have for any professional who benefits from repeat business.\u003c/p\u003e |
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