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Hospitality Revenue Management
Hoofdkenmerken
Auteur: Peter Szende
Titel: Hospitality Revenue Management
Uitgever: Taylor & Francis
ISBN: 9781000030815
ISBN boekversie: 9781771888882
Editie: 1
Prijs: € 119,89
Verschijningsdatum: 23-11-2020
Inhoudelijke kenmerken
Categorie: General
Taal: English
Imprint: Apple Academic Press (T\u0026F)
Technische kenmerken
Verschijningsvorm: E-book
 

Inhoudsopgave:

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.  
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