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Hoofdkenmerken

Auteur:	Israel D. Nebenzahl,Eugene D. Jaffe
Titel:	National Image \u0026 Competitive Advantage
Uitgever:	Samfundslitteratur
ISBN:	9788763099769
ISBN boekversie:	9788763001724
Editie:	2
Prijs:	€ 27.55
Verschijningsdatum:	01-06-2006

Inhoudelijke kenmerken

Taal:	English
Imprint:	CBS Press

Technische kenmerken

Verschijningsvorm:

E-book

 

Inhoudsopgave:

\u003cP\u003e\u003cSPAN style=\"WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FLOAT: none; COLOR: #333333; FONT: 11px/14px Arial, Helvetica, sans-serif; DISPLAY: inline !important; LETTER-SPACING: normal; BACKGROUND-COLOR: #ffffff; TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px\" data-mce-style=\"white-space: normal; text-transform: none; word-spacing: 0px; float: none; color: #333333; font: 11px/14px Arial, Helvetica, sans-serif; display: inline !important; letter-spacing: normal; background-color: #ffffff; text-indent: 0px; -webkit-text-stroke-width: 0px;\"\u003e\u003c/SPAN\u003e\u003c/P\u003e\n\u003cP\u003eMany new studies have emerged since the first edition was published, and they are integrated in the new edition.\u003c/P\u003e\n\u003cP\u003e\u003cSPAN style=\"WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FLOAT: none; COLOR: #333333; FONT: 11px/14px Arial, Helvetica, sans-serif; DISPLAY: inline !important; LETTER-SPACING: normal; BACKGROUND-COLOR: #ffffff; TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px\" data-mce-style=\"white-space: normal; text-transform: none; word-spacing: 0px; float: none; color: #333333; font: 11px/14px Arial, Helvetica, sans-serif; display: inline !important; letter-spacing: normal; background-color: #ffffff; text-indent: 0px; -webkit-text-stroke-width: 0px;\"\u003e\u003c/SPAN\u003e\u003c/P\u003e\n\u003cP\u003eThe second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.\u003c/P\u003e\n\u003cP\u003e\u003cSPAN style=\"WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FLOAT: none; COLOR: #333333; FONT: 11px/14px Arial, Helvetica, sans-serif; DISPLAY: inline !important; LETTER-SPACING: normal; BACKGROUND-COLOR: #ffffff; TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px\" data-mce-style=\"white-space: normal; text-transform: none; word-spacing: 0px; float: none; color: #333333; font: 11px/14px Arial, Helvetica, sans-serif; display: inline !important; letter-spacing: normal; background-color: #ffffff; text-indent: 0px; -webkit-text-stroke-width: 0px;\"\u003e\u003c/SPAN\u003e\u003c/P\u003e