\u003cp\u003ePromoting Health: A Practical Guide continues to offer health promotion workers with an essential guide to day-to-day planning and service delivery in a variety of different areas of practice.\u003c/p\u003e\u003cul\u003e \u003cli\u003eDescribes the international and national strategies and movements that have emerged to reduce inequalities in health\u003c/li\u003e \u003cp\u003e \u003cli\u003eExamines the concept of need and provides tools to assist in the identification of health promotion needs\u003c/li\u003e \u003cp\u003e \u003cli\u003eContains almost 50 exercises and 20 Case Studies to engage readers and reinforce learning \u003c/li\u003e \u003cp\u003e \u003cli\u003eDescribes the knowledge and skills required to draw on evidence, undertake research and use various techniques to inform and prioritise health promotion practice\u003c/li\u003e \u003cp\u003e \u003cli\u003eShows how to ensure that health promotion work contributes to local and national strategies\u003c/li\u003e \u003cp\u003e \u003cli\u003eLooks at the concept of âvalue for moneyâ via learning ways of thinking based in health economics\u003c/li\u003e \u003cp\u003e \u003cli\u003eShows how to develop key skills that include information management, report writing, time management, project management, and change management \u003c/li\u003e \u003cp\u003e \u003cli\u003eLooks at the effectiveness of good communication skills and emphasises the importance of establishing high-quality professional relationships\u003c/li\u003e \u003cp\u003e \u003cli\u003eProvides practical guidance on the preparation of communication tools which range from leaflets, posters and display boards to the use of radio and television \u003c/li\u003e \u003c/ul\u003e\u003cul\u003e \u003cli\u003eWill reflects recent changes to the structure and organisation of the NHS \u003c/li\u003e \u003cp\u003e \u003cli\u003eTo include national standards for work in health promotion and public health\u003c/li\u003e \u003cp\u003e \u003cli\u003eDiscusses the latest research on the comparative effectiveness of different approaches to health promotion\u003c/li\u003e \u003cp\u003e \u003cli\u003eRefers to the effectiveness of novel techniques, including the use of Social Media via Twitter and YouTube.\u003c/li\u003e \u003c/ul\u003e
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