Inhoudsopgave:
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\u003cp\u003e\u003cb\u003eA practical guide to effective business model testing\u003c/b\u003e\u003c/p\u003e \u003cp\u003e7 out of 10 new products fail to deliver on expectations. \u003ci\u003eTesting Business Ideas\u003c/i\u003e aims to reverse that statistic. In the tradition of Alex Osterwalder\u0026rsquo;s global bestseller\u003ci\u003e Business Model Generation\u003c/i\u003e, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.\u003c/p\u003e \u003cp\u003e\u003ci\u003eTesting Business Ideas\u003c/i\u003e explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.\u003c/p\u003e \u003cp\u003e\u003ci\u003eTesting Business Ideas\u003c/i\u003e uses an engaging 4-color format to:\u003c/p\u003e \u003cul\u003e \u003cli\u003eIncrease the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas\u003c/li\u003e \u003cli\u003eClose the knowledge gap between strategy and experimentation/validation\u003c/li\u003e \u003cli\u003eIdentify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas\u003c/li\u003e \u003c/ul\u003e \u003cp\u003eA definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. \u003ci\u003eTesting Business Ideas\u003c/i\u003e shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.\u0026nbsp;\u003c/p\u003e |
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