Inhoudsopgave:
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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the âactive audienceâ at the core of media studies. examines the relationship between media and audiences by one of the worldâs leading media scholars provides a history of media effectsâ and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age |
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